Al Mashreq Tourism & Holidays Appoints Renowned Journalist Atef Al Batal as Media Advisor

done by// Fatma mukhtar

Al Mashreq Tourism & Holidays has officially announced the appointment of the distinguished journalist and media professional Atef Mahmoud Hussein Mahmoud Al Batal, widely known as Atef Al Batal, as Media Advisor to the Group, pursuant to Administrative Resolution No. (0024) of 2026.

The appointment reflects the Group’s strategic vision to strengthen its corporate communications, enhance its media presence, and reinforce its position as one of the leading tourism and travel companies in the United Arab Emirates and the wider region.

According to the official resolution, the appointment comes as part of Al Mashreq Tourism & Holidays’ commitment to advancing its institutional communication strategy, expanding its local, regional, and international media outreach, and promoting its brand identity through professional and innovative media engagement.

The Group emphasized that the selection of Atef Al Batal is a recognition of his distinguished career in journalism and media, his extensive professional experience, and his proven ability to develop impactful communication strategies and build strong institutional reputations.

The management of Al Mashreq Tourism & Holidays expressed its pride in welcoming Al Batal to its executive team, expressing confidence that his expertise will contribute significantly to supporting the Group’s ambitious vision, strengthening its media profile, and showcasing its achievements and services to audiences across the UAE and beyond.

The Group also extended its best wishes for his continued success in his new role, expressing confidence that his leadership and professional insight will further enhance the company’s reputation and contribute to achieving its long-term strategic objectives.