# JERTIG 2 Fashion Show Illuminates Abu Dhabi as Fashion, Art, and Culture Converge on a Global Stage
By Atef Al Batal | Journalist
ABU DHABI, UAE — Abu Dhabi reaffirmed its position as a global hub for creativity, cultural dialogue, and artistic excellence on Friday, 3 July 2026, as the JERTIG 2 Fashion Show brought together acclaimed designers, diplomats, community leaders, entrepreneurs, and fashion enthusiasts for an unforgettable evening celebrating style, heritage, and international collaboration.
Held at the Golden Hall of Abu Dhabi Sports Club, the event transformed the traditional fashion runway into a vibrant platform where cultures met through design, craftsmanship, and artistic expression. More than a showcase of couture, the evening celebrated diversity and demonstrated fashion’s unique ability to transcend borders, foster dialogue, and connect people from different backgrounds.
The event attracted an impressive audience of distinguished guests, including Mohammed Baha El-Din, President of the Sudanese Community in Abu Dhabi; Aisha Abdullah, Ambassador of Happiness and the principal supporter of M3 events; Captain Dr. Hussein Yaslam, one of the event’s key supporters; Captain Samir Al Hashemi; Dr. Taleb Abdullah Taleb Al Kathiri, Secretary-General of the Emirates Association for Public Administration; and legal consultant Dr. Ali Awad Al Amoudi, alongside senior diplomats, business executives, media personalities, and influential figures from across the UAE.
Adding to the event’s international character were representatives from numerous expatriate communities, including delegates from Burkina Faso, Nepal, Malaysia, Mozambique, Angola, and Vietnam, reflecting the multicultural spirit that defines the United Arab Emirates. Rehab, Director of Diplomatic Affairs, also attended the celebration.
Guests of honor included Alexandra Capinisi, Founder and Owner of Alero Crystal Bags, renowned event specialist Aliya Pirbhai, as well as an elite gathering of entrepreneurs, fashion professionals, content creators, and industry leaders.
The event was meticulously produced by M3 Events Planners, whose attention to detail, seamless production, and flawless coordination demonstrated the increasingly sophisticated standards of the UAE’s events industry. Every aspect of the evening—from guest hospitality and stage production to choreography and runway execution—reflected international best practices in event management.
## Fashion as a Universal Language
Rather than simply presenting seasonal collections, JERTIG 2 Fashion Show delivered a powerful cultural narrative. Each presentation illustrated how fashion serves as a universal language—one capable of preserving heritage while embracing innovation, encouraging dialogue, and inspiring mutual appreciation among diverse cultures.
The runway featured an impressive range of collections that skillfully balanced tradition with contemporary design, offering audiences an inspiring visual journey through different cultural identities and artistic perspectives.
One of the evening’s standout presentations came from internationally acclaimed designer Rajia Al Nasser, Founder and Creative Director of Glamour Fashion. Drawing inspiration from Sudanese heritage, her collection reimagined traditional attire through a contemporary lens, featuring elegant Sudanese tobes, men’s ceremonial turbans, shawls, abayas, and sophisticated evening gowns. The collection received widespread acclaim for its authenticity, craftsmanship, and modern interpretation of cultural identity.
Designer Huda Younis, Founder of Qarmash and former President of the Sudanese Women’s Association, presented a refined collection that demonstrated how heritage can remain vibrant and relevant through thoughtful contemporary design while preserving its cultural authenticity.
Designer Amina Taleb completed the evening’s highlights with an elegant collection distinguished by clean modern silhouettes enriched with subtle Eastern influences, further emphasizing the diversity of creative voices represented throughout the event.
## Abu Dhabi Strengthens Its Position as a Global Creative Capital
Beyond the runway, the evening reflected Abu Dhabi’s continuing evolution as one of the world’s leading destinations for culture, creativity, and international exchange. By hosting initiatives that bring together designers, artists, entrepreneurs, and cultural ambassadors from across the globe, the emirate continues to reinforce its reputation as a city where innovation and diversity thrive.
Attendees praised the event not only for its exceptional organization and artistic excellence but also for its broader cultural significance. Many described it as an important platform for strengthening intercultural dialogue, promoting Arab and African creativity internationally, and creating meaningful opportunities for emerging designers to engage with global markets.
The evening concluded with enthusiastic applause and widespread admiration from guests, who captured memorable moments celebrating the seamless fusion of fashion, art, and culture.
Ultimately, JERTIG 2 Fashion Show delivered a message that extended well beyond the runway. It demonstrated that contemporary fashion is no longer solely about aesthetics—it is a powerful instrument for cultural diplomacy, creative collaboration, and global understanding. Through events such as this, Abu Dhabi continues to consolidate its standing as an international capital of creativity, welcoming talent and inspiring cultural exchange from every corner of the world.
